Under Armour vs Nike quality; the Reasons Why We Love Them
Nike is one of the leading shoes and sporting Apparel Company in the world. They design and manufacture as well as sell a variety of products for use in running and training, playing soccer and basketball, as well as other active games. In addition, they also sell sportswear for children and other recreation sports like tennis, golf, and walking, wrestling, volleyball, and similar outdoor activities.
Similarly, Under Armour also manufactures and sells shoes and sporting apparel. Their core business is development, marketing, and distribution of sporting apparel, accessories, and footwear for all age groups including children. The company moist wicking technology offers an alternative in performance to other traditional sportswear. Though they are athlete oriented, their products also target people with active life including sports.
Major Difference
Both Under Armour and Nike operate in the same market of producing quality and selling sporting apparel and shoes. However, they are very different when it comes to how they conduct their business as well as in their history.
Under Armour are new players in the market, while Nike has been there for a quite some time. However, Under Armour is quickly catching up and growing in stature. It is giving dominant players in this market such and Adidas and Nike a run for their money. Significantly better prices combined with a load of features are making Under Armour products a great option when it comes to shopping. However, Nike still dominates the market due to their vast and good quality varieties, and their significant market share.
Under Armour versus Nike Market Share
Nike is enormous and well established in sporting shoes and other sporting apparel. They started in manufacturing running shoes and then other sporting apparel. At the moment they have the lion share in this market. But Under Amour is quickly catching up and offering a range of high and functional design of running shoes and sporting apparel, which provides excellent comfort to athletes. Their quality is standing out in the way their shoes hold up, shoe durability, stability, and support, as well as shoe breathability.
Brand Marketing
Nike has been relying on sponsors like Dwayne the rock Johnson and Jordan brand for a very long time and some of the other great old prayers like Kevin Durant, LeBron and Tiger Woods. This publicity combined with high quality of their products has made Nike a household name. Armour has made such a significant impact because of signing young and upcoming players that appeal to the youth, which has helped them to get a good share of the market rapidly. And since the quality is the same, the lower prices offered by under amour makes the two brands entirely different when it comes to the customer selection. Both brands offer a lot regarding the quality of the shoe and sports apparel; it’s just a question of value for money, style and personal taste that determines what the customer chose
Footwear, Accessories, and Apparel
The company flagship product is footwear. They make different shoes for various sports such as football golf, basketball, hockey, and tennis. They also manufacture fashion shoes like flip flops and Mary Jones. The footwear designs are for athletic. They are of high quality and efficient in aesthetic and sports performance.
Nike also makes apparel for sports activities. These include live string, Nike free, Nike pro. Other products are casual clothes for women and men. These include shirts, socks, and caps. The company also makes sports equipment such as swimming caps, baseball bats, golf clubs and balls other products are accessories such as bags, watches and athletic belts. All these products are of high quality and available in stores worldwide
Under Amour, apparel comes in various styles. They fit to control body temperature for athletes to have excellent performance in all weather conditions. The brands include cold gear, heat gear, and all-season. All the gears come with 3 different fitting sizes. They are designed to winch body moisture and circulate heat around the body to maintain cool body temperatures. The company footwear includes basketball, running, performance training, and outdoor footwear. The design technology is anafoam and charged cushioning which provide moisture management and directional cushioning. Other accessories include headwear, athletic performance groves, and bags.
Quality
As for the overall quality, Under Amour and Nike are on a similar level. However, Under Amour has many color varieties that are more appealing to the young generation of athletes. Nike, on the other hand, has a big range of sportswear. Under Amour initially focused on training gear but recently entered in the basketball segment. They have come up with high-quality performing shoes at a relatively low price. Nike has been increasing rates over the years without giving any incentive in amount, but they have come up with more innovative design, and they have an added advantage by having a significant market share as well as their aggressive marketing.
Features in the brands
Nike is an established brand not only in shoes but also in clothing. Under Armour has specifically put more efforts in athletic footwear, and this specialization has made them come up with improved quality shoes. Their shoes are of high-performance. They mainly cater to college and professional athletes. They engage third manufactures while at the same time collaborating with the in-house development team. This model provides a significant advantage as they can reduce the production cost, and concentrate on improving the quality and development of new products.
This mode of production is also standard among other sport and apparel manufactures in the world such as Lulu and Adidas among others. Their design with visible technology that uses texture, color, and fabrications, enhances the customer appeal and experience as well as the product benefit and perception of the products use. Their products rival those of Nike, though their primary focus is the excellent experience the athlete get out of wearing the shoes in their games. Nike is an incumbent in this industry and has been leading for a long time. They have some of the most prominent endorsement deals. They also have compression clothing and cover virtually all type of athletic apparel with excellent quality.
May 16, 2018 @ 5:09 am
This is really cool. I am a real big Nike fan, been one since I was little kid running around outside. Nike just got that style and quality that just can’t be matched. The shoes be so attractive looking and most of the time be comfortable too. So its a win-win.
But I have to say that Under Armour is on the come up especially with all the new running and basketball shoes they are releasing and they are affordable.
At the end of the day, Nike takes the cake. But Under Armour is a close favorite. Interesting article, definitely sharing this on my Facebook.
June 29, 2018 @ 8:24 pm
Hi, Garret and thank you.
It´s important to know which brand is best for you. Many of them are excellent, many good etc.
But it is always good to find a brand which is great for you. For example, I am Adidas fan because their shoes fit my body best until I found Under Armour! Now, these brands are equal for me personally. At the same time I I know Nike shoes are excellent (just to take shoes as an example) but they aren´t as good for me because I like balance to be lower than they have.
And this is the things, there is a difference between outstanding brands for your body or how comfortable their products are for you. In clothes, I like all these brands I have named here a lot.
November 28, 2018 @ 3:56 pm
I like nike shoes better because they have more of a style and to my experience more durable.
November 29, 2018 @ 1:13 am
Hi, Joey m, and thank you.
About the shoe product from this brands. In my opinion is the best thing how different it is. What I have in mind, is that it is different which shoes are better for each person.
For example, I start running in Nike but find out that the balance in the shoes was not right for me. Now I run in Under Armour shoes which fit me well before I was in Adidas.
And that is so great with this two brands that both are excellent but works very different for people. So two person can discuss, and both are right. Like your example show so well that Nike is unique for you and it is so important to find out what works best for you and each person.
If I can help you with anything else, or if you have any questions, don´t hesitate to contact me.